Google keeps finding more places to show Shopping ads as merchants prioritize them ads over text ads.
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Scripts are also coming to Shopping campaigns in Microsoft Advertising.
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New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many industries.
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The effort is part of parent company Verizon Media’s focus on commerce offerings.
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Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.
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Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the Grinch.
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The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so important.
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New Local inventory includes Promoted Pins in Maps and catalog-style ads in Display.
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Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved successful.
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Margrethe Vestager may require Google to make additional changes in the SERP.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing