Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend

Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.

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Beyond conventional SEO: Unravelling the mystery of the organic product carousel

New SERP features in the US will soon be rolled out globally and involves the use of inputs and tools that we wouldn’t normally associate with SEO: product feeds through Google’s Merchant Center and Manufacturer Center.

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