What’s on the horizon for paid search? Columnist Mona Elesseily shares her predictions based on current trends in the search marketing world. The post 3 upcoming trends in paid search appeared first on Search Engine Land.
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In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results. The post The state of cross-channel paid search, part 3: SEM & display appeared first on Search Engine…
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Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP. The post How New & Existing Customers Interact With Your Paid Search Ads Differently appeared first on Search Engine Land.
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In the second installment in a series on cross-channel marketing and search, columnist Josh Dreller explores the relationship between TV and SEM, discussing how these can be used in conjunction with one another to improve ROI. The post The State Of Cross-Channel Paid Search, Part 2: SEM & TV…
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Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4. The post Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop appeared first on Search Engine Land.
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The new tool provides keyword, ad copy and budget insights at a city level. The post AdGooroo Launches Competitive Insights For Local Paid Search appeared first on Search Engine Land.
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In 2013, Morgan Stanley and Macquarie Capital estimated that Google was paying Apple around $ 1 billion annually for the privilege of being the Safari default search engine. Turns out they were right. According to a Bloomberg report citing court documents and testimony in Oracle’s copyright suit…
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From retargeting tactics to time-saving AdWords scripts, our top SEM columns from the past year covered a diverse range of topics. Check them out! The post PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015! appeared first on Search Engine Land.
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Search marketing channels are often both data-driven and siloed, but contributor Andrew Goodman notes that clients don’t necessarily see it that way. To improve performance, he says, we must understand the greater picture. The post Are Paid & Organic Distinct Channels? Not So Fast. appeared…
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In-store marketing solution Point Inside has launched a search marketing program for retailer apps. The company calls it “StoreBoost.” As the name suggests, it enables retailers to promote specific products or brands in auto-complete or to the top of search results within their apps:…
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