If you’ve been doing paid search for a while, you’ve undoubtedly run into a situation where you’re working on a campaign that’s been moderately successful, but has essentially been on autopilot and isn’t taking advantage of any new features that could enhance its…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
For years, debates raged about what constituted “best practices” when it came to mobile SEO. Early on, the discussion focused on whether it was important to have a separate site optimized for mobile devices. That proved to be a major challenge, as it required detecting and optimizing…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Tuesday, August 19th join digital analytics expert Jim Sterne, eMetrics Summit, and Jenny Elliott of CrossView, as they discuss which marketing metrics are essential, and how marketers can analyze and use this data to maximize return.Attendees will learn about: The top issues in web analytics…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
On Tuesday, July 22 at 1 PM EDT, Digital Marketing Depot presents “PPC Automation 2014: The ROI of Paid Search Automation,” a live webcast that looks at how automation can enhance the success of paid search marketing campaigns. In this webcast, PPC experts Brad Geddes and Ginny Marvin…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is eBay A Big Loser In Google’s Panda 4.0 Update? — Winners & Losers Data Yesterday, Google began rolling out their Panda 4.0 update designed to…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Today, the Bing Ads team announced the launch of live chat support and a new industry insights portal. Live Chat will be available at all hours every day of the week for in its English-language markets. Customers can use Live Chat to ask questions about campaign set up, optimization tactics,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search Engine Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing, will be held in Boston August 19-20, 2014. View the list of speakers & session descriptions on the agenda. Learn how technology can…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The Search Marketing Expo West show this year has just ended. Three days of jammed packed content and tips on search, social, display and more. If you missed it or you want a recap of what happened, below are a listing of live blog coverage from the event over the past three days. #SMX: The…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Good evening/afternoon (or early morning for our European readers!) from sunny San Jose, Calif., where day one of our SMX West conference is almost finished. We’re wrapping up the Marketing Land Digital Marketing Summit with a keynote conversation between Google’s Amit Singhal and Danny…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Yesterday morning, Google announced the Google Shopping campaign program is now available to all online merchants. Google Shopping campaigns, which have been in beta since October, are a new version of PLAs which change how ads are created. They make creating PLAs more transparent within AdWords…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing