Query matching set to improve over several months. The post Google says Dynamic Search Ad targeting will soon get better appeared first on Search Engine Land.
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Marketing Land’s SocialPro is coming to Seattle June 20-21! SocialPro is the only conference crafted for those OBSESSED with social media marketing — whether you’re an in-house marketer or a digital agency professional, you’ll learn tips and strategies to boost your performance on owned, earned or…
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The founder of mobile search app Relcy, Rohit Satapathy, believes he has built a better mobile search engine. His focus is less on mobile web content, though that’s there, than “apps and actions.” Satapathy and his team for the past two years have been constructing what he says is…
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Foursquare has come a long way from its early days as a social “check-in” app. Along the way, the company repositioned its app as a Yelp competitor; now the company is substantially focused on “place insights” and “location intelligence” for enterprises. Earlier…
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Getting traffic from paid advertising and social sites is wonderful — but not if it results in the neglect of your organic efforts, argues columnist Kristine Schachinger. The post 4 Reasons Organic Search Is Better appeared first on Search Engine Land.
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Etsy has more than 30 million items for sale from more than one million sellers globally. There are no SKUs and most of the data is unstructured, creating a messy and massive discovery challenge for both Etsy and its users. Accordingly the company is today rolling out more sophisticated search…
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On average, about 40 percent of email opens come from mobile devices and tablets. Unfortunately, many mobile subscribers are less engaged because they are being forced through an experience that is not optimized for them. It’s daunting, as a marketer, to figure out how to address this growing…
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More visuals, richer content and quicker access to do things highlight Yahoo’s upgrade to its mobile browser search results page. The post Yahoo’s New Mobile Browser Search Results Are Better Than Its App appeared first on Search Engine Land.
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If Hollywood’s paid content can be shown without fear of upsetting searchers, why not news? But with more visibility, all access subscription may be needed. The post Is It Time For Google To Rank Paid News Content Better? appeared first on Search Engine Land.
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Columnist Derek Edmond reminds us that sometimes we get so busy with the execution of ongoing SEO tactics that we forget to step back and review the actual content experience competitors have to offer. The post How Search Result Analysis Leads To A Better SEO Program appeared first on Search…
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