The importance of micro-moments: The mobile customer journey

Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition. The post The importance of micro-moments: The mobile customer journey appeared first on Search Engine Land.

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SearchCap: Apple news, successful PPC managers & technical SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Apple news, successful PPC managers & technical SEO appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Apple Maps becomes a platform with new extensions for third-party apps

The move parallels Apple’s decision to open up Siri and Messages to developers. The post Apple Maps becomes a platform with new extensions for third-party apps appeared first on Search Engine Land.

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SocialPro is one week away, register today!

Marketing Land’s SocialPro, the only conference focused on sharing real, proven social media marketing tactics from working professionals. SocialPro is next week in Seattle; here are four reasons why you don’t want to miss it: Tactics that work. Learn proven tactics to improve your social media…

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Google Maps brings faster, smoother scrolling to Street View

Fluid scrolling and swiping replaces more awkward arrow-advance navigation. The post Google Maps brings faster, smoother scrolling to Street View appeared first on Search Engine Land.

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Search in Pics: SEO robots, Google fish tank & a koala

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A Google fish tank: Source: Twitter YouTube Kids furniture: Source: Google+…

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How to prepare for AdWords’ expanded text ads and device-based bidding

Columnist Matt Umbro provides some advice for advertisers who want to be ahead of the game when Google’s recently announced AdWords changes go live. The post How to prepare for AdWords’ expanded text ads and device-based bidding appeared first on Search Engine Land.

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The big picture guide to local SEO: ranking in 2016 & beyond

Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors and ways to differentiate yourself from the competition. The post The big picture guide to local SEO: ranking in 2016 & beyond appeared first on Search Engine Land.

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Google: Autocomplete does not favor any candidate or cause

Google’s communications team and Matt Cutts come out to call the allegations that Google altered their search suggestions in favor of Hillary Clinton false. The post Google: Autocomplete does not favor any candidate or cause appeared first on Search Engine Land.

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SearchCap: Google & Hillary Clinton, SEO URLs & AdWords explained

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google & Hillary Clinton, SEO URLs & AdWords explained appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing