How to defend yourself against an ongoing negative SEO campaign — Part 4

There are a variety of ways to unmask people targeting your site with a negative SEO campaign. In Part 4 of our six-part series, contributor Joe Sinkwitz outlines common attack methods and how to shut them down.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsource

Consumers weave their way through more media and platforms than ever before to find local information, making marketing to them more complicated. Columnist Wesley Young recommends which marketing tasks can be DIY and which should be outsourced by local businesses. The post The complicated local…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How Do You Differentiate Yourself From Your Competitors?

I recently acquired a new client that is a competitor of a site to which I’m personally loyal. At a neighborhood party, I overheard someone mention this new client, so I asked if he’d ever been to the other site (the one I’m so personally loyal to), and he had never heard of them….

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

No Trick: 2 Days to Save $200 on SMX Social Media Marketing – Treat Yourself & Register Now!

SMX Social Media Marketing Early Bird rates expire this Friday, November 1. Register now and save! Join us November 20-21 in Las Vegas for: Wicked-effective paid, earned and owned social media tactics that will frighten your competition. Expert speakers sharing what makes them successful, and how…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing