Local search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on local SEO success. The post 4 effective local positioning strategies you’re overlooking appeared first on Search Engine Land.
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The next Penguin update is coming soon, according to a Google spokesperson. Columnist Erin Everhart outlines what you can do to prepare. The post How To Prep For The Pending Penguin Update & Ensure You’re Penalty Free In 2016 appeared first on Search Engine Land.
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In an effort to provide a good user experience for mobile searchers, Google has been rewarding “mobile-friendly” sites with increased visibility in search results. However, as columnist Bryson Meunier points out, some sites appear to be engaging in deception… The post How To Trick Google Into…
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Yet another reason not to block JavaScript, CSS, etc from Google. It may negatively impact your snippet in the mobile search results now. The post Google Mobile Search Descriptions Now Say If You’re Blocking Google appeared first on Search Engine Land.
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Local search marketing can be a challenge for franchisees, but columnist Rachel Lindteigen has some tips. The post The Franchise Challenge: How Do You Stand Out When You’re One Of Many? appeared first on Search Engine Land.
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Shopping cart SEO can range from the simple to seemingly impossible. In a competitive landscape, how do you separate your store from the competition? How do you balance SEO and usability? Here are six things I look at early in any shopping cart SEO project. 1. Maintain A Simple Site Structure Make…
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