Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories

As the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update — one thing appears to be clear: Local directory sites are getting better visibility in Google’s search results. More specifically, it looks like…

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Leaked Documents Show How Yelp Thinks It’s Not Getting Screwed By Google

Yelp may once again feel Google is robbing it of its fair share of search traffic, with a study that’s been leaked to TechCrunch to prove it. A close read of that study actually shows that it proves the opposite — or at least, that it’s certainly not as damning as it sounds….

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SearchCap: Bing Ads Layout, Yelp Joins EU Google Antitrust & Twitter/Google Study

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s EU Censorship Removes Links For More Than Just Names On Their Own It turns out that those in the European Union asking Google to “forget” links they…

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Survey Says Yelp The Most Influential Local Review Site

Yelp says it’s the most frequently used, most trusted and highest quality local reviews site, according to new Nielsen survey data. Some of those data were released on the company’s official blog two days ago. Beyond Yelp, the universe of competitors included in the survey were the…

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SearchCap: Google Parking, Bing Ads Grows, Foursquare Swarm App & Yelp Results

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Not Just Parking: Google Now With Offline Cards, Indoor Maps, Shopping Reminders Earlier today Barry Schwartz wrote that the updated Google Search App for Android…

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Foursquare Shuns Check-ins To Better Compete With Yelp And Google

Foursquare is doing something surprising. It’s removing some of the legacy features (i.e., check-ins) from its app and moving them over to a new app called Swarm (available soon). Check-ins, sharing and friend finding will now reside in Swarm and Foursquare will evolve in a bid for further…

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SearchCap: Google Doodle, Yelp & Yahoo Deal & Analytics Smart Lists

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Adds “Smart Lists” To Automate Remarketing List Optimization Earlier this week, the Google Analytics team announced the release of Smart Lists, a…

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Yelp and YP Enter Into “Strategic” Content, Distribution Partnership

YP and Yelp have announced a strategic partnership that will in the near future provide YP advertisers with an enhanced presence on Yelp and effectively bring Yelp into the YP Local Ad Network. There is probably a revenue sharing deal in the background but the parties declined to discuss terms….

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Yelp Supersizes Its Local Profiles, Makes Them Less Busy

Yelp has redesigned parts of its web UI to make them more visual and to surface more information. In particular business profile pages have been changed to emphasize images, featured user reviews and key pieces of local content, all of which are now more prominent. The changes are not yet live for…

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YP Wants To Compete Directly With Google And Yelp In Local

When one looks across the local digital landscape there are many companies and apps but few consumer “brands.” In specific verticals, like travel or automotive, there are companies such as TripAdvisor or Cars.com. But “horizontally” on a national level there are very few top-of-mind, major players….

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