Users will be able to filter searches using these attributes and Yelp is monitoring reviews for businesses that add them.
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Targeting is based on the user’s purchase intent on Yelp and ads do not have to lead back to Yelp’s platform.
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Last month, the platform seated an all-time high of over 3.7 million diners, but the labor shortage is pushing wages higher and preventing some businesses from fully reopening.
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Local business owners are no longer limited to advertising around their physical location.
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In February, Yelp searches for Asian-owned businesses were up 130% YoY.
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Yelp launches new rating feature for community to leave feedback on local business social distancing and mask compliance.
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Well-intentioned initiative might be problematic in some cases.
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Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more.
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Cautious consumers want more information about COVID-19 precautions.
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The company is also modifying Waitlist to help restaurants to better manage capacity during mandatory social distancing.
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