If you haven’t noticed, the Google Doodle team has been making up for lost time in 2014, adding significantly more women to the number of historic figures featured on Google’s various regional and global homepages. Google was called out in February after a revealing study by female…
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Welcome to Part 2 of my PPC Health Check series! In part 1, I covered account structure, settings, conversion tracking and budgets. Today’s piece will help you understand the areas you need to be checking with regard to keywords, ads and performance. Reviewing a campaign properly isn’t…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Happy New Year! Today’s Google logo ushers in the New Year with the same logo as yesterday’s New Year’s Eve disco-themed logo, with one small change: 2013 is now 2014. The interactive logo includes the same spinning disco ball and vibrating speakers, but now the dancing numbers…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Our All Things SEO column covers a wide range of topics within the realm of organic search, and this past year saw no dearth of material for our columnists. Perhaps one of the most widely discussed issues within the SEO community in 2013 was the loss of keyword referral data, as Google moved to…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A new report from Forrester Research projects US mobile paid search will be worth $ 3.8 billion by the end of 2013. Analyst forecasts are often aggressive, but this turns out to be a very reasonable estimate. US mobile ad revenues were slightly below $ 3 billion according to the IAB for the first six…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A new report from Forrester Research projects US mobile paid search will be worth $ 3.8 billion by the end of 2013. Analyst forecasts are often aggressive, but this turns out to be a very reasonable estimate. US mobile ad revenues were slightly below $ 3 billion according to the IAB for the first six…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Yahoo has assembled an impressive list of search trends for 2013, covering 38 different “Top Searched” lists on everything from top searches overall to top searched cookies (yes, the ones you eat). For the first time ever, Yahoo included top trends on Tumblr in its year in review,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
With Thanksgiving just two days away, I thought it was only fitting to discuss what I think we should all be thankful for this year when it comes to link building. After all, with the surge of updates, algorithm shifts, and keyword reporting changes that have happened in the past year, it’s…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A study published by researchers at the University of Southern California unintentionally discovered Google has dramatically increased the number of sites and ISPs it uses to serve client queries. According to the findings, between October 2012 and July 2013, Google increased the number of…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing