Tag Archives: Write

How to write compelling ad copy in a Smart Bidding landscape

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Writing compelling ad copy can be challenging, but there are many automated processes that can help. In a recent webinar, Ashley Fletcher shows how to write copy that thrives in a Smart Bidding world.

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Reducing the time it takes to write meta descriptions for large websites

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The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions.

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How to write PPC text ads in 2017’s sophisticated environment

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There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates. The post How to write PPC text ads in 2017’s sophisticated environment appeared…

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Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles

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Product titles are among the most important factors influencing the performance of your Google Shopping campaigns. Contributor Andreas Reiffen shares data on how to optimize them. The post Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles…

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Google: Write A Great Reconsideration Request, Get Back In Fast Like Thumbtack

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You can go against Google’s guidelines for years, get caught and then have the penalty reversed in less than a week. The post Google: Write A Great Reconsideration Request, Get Back In Fast Like Thumbtack appeared first on Search Engine Land.

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How To Write A Meta Description That Gets Click-Throughs

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I feel sorry for meta descriptions. Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the Google Webmaster Central Blog: Google reiterated this point yet again in 2009 in a post stating that the meta keywords tag was not used as a ranking signal:…

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