The two sites will be tracking Santa’s whereabouts for the next 24 hours. The post Google & NORAD Santa Trackers show St. Nick already in flight for his 2017 trip around the world appeared first on Search Engine Land.
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The two sites will be tracking Santa’s whereabouts for the next 24 hours. The post Google & NORAD Santa Trackers show St. Nick already in flight for his 2017 trip around the world appeared first on Search Engine Land.
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Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC. The post 6 ways ad…
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Ocloo spent her life helping the women of Ghana — and, eventually, the world — start and run their own businesses. The post Esther Afua Ocloo Google doodle honors co-founder & chairman of Women’s World Banking appeared first on Search Engine Land.
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How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings. The post Preparing for local reach in a ‘post-rank’ world: Get your data in line appeared first on Search Engine…
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Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint. To…
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The webmaster and SEO community, along with the automated Google tracking tools, all show strong signs that there was a Google algorithm ranking update. The post New unconfirmed Google ‘Fred’ update shakes the SEO world appeared first on Search Engine Land.
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Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels. The post Why data amplifiers matter in a world of omnichannel discovery…
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It’s hard to imagine a world without local search. Columnist Lydia Jorden delves into four different industries that must optimize for local search, paired with a specific strategy to help optimize for streamlined customer searches. Does your local search strategy encompass these techniques? The…
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Identifying and focusing on the keywords that drive traffic and conversions is critical to success in both organic and paid search campaigns. Yet, it’s harder than ever to identify those keywords. Google’s encryption of search referral keywords means that SEOs have no visibility into natural search…
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