Google has told us how search works. We know plenty about how it works. But a professor seems confused about search personalization.
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Google’s overview details why it might update its policies, how it enforces them and the role of machines and humans in content moderation.
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Advertisers can make their voices heard regarding FLoC in forums and at open meetings.
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A new study looks at how contextual relevance of ads to content influences consumers.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
If you missed the changes Google made late last year on labeling country services, you’re not alone. Contributor Patrick Stox goes through the update and explains why you’re seeing a better experience for local users.
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Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. The post Let’s face it — clickbait works. Here’s how to use…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google bans payday loan ads, Alexa works with Kayak & More appeared first on Search Engine Land.
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Google Now, the company’s predictive search product, is getting smarter and expanding to work in mobile browsers and apps that Google is indexing. The post Coming Soon: “Now On Tap,” An Expanded Version Of Google Now That Works In Apps & Mobile Browsers appeared first on Search…
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Still spending hours upon hours pitching journalists and influencers the old fashioned way? Stop! Columnist Larry Kim outlines a better way to get your content out there using PPC. The post Using PPC Marketing to Make Content Go Viral: Here’s How It Works appeared first on Search Engine Land.
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As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to. At this point, there’s still a lot of low-hanging fruit out there. In this article, I’ll share some mobile stats to begin with, and then provide some…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing