Working around Google Analytics to improve your content marketing

The way Google Analytics reports bounce rate and time on page leave a lot to be desired. Contributor Marcus Miller outlines two easy ways to get better data on single-page visits so marketers understand how users engage with their content.

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Google working to integrate AMP benefits into future open web standards

Standardization will allow sites to implement, and benefit from, AMP features without adopting the framework. The post Google working to integrate AMP benefits into future open web standards appeared first on Search Engine Land.

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Google working to fix the ability to leave local reviews on Google Maps

Google is aware of the issue with leaving reviews in Google search and Google Maps for local reviews. They are working on a fix. The post Google working to fix the ability to leave local reviews on Google Maps appeared first on Search Engine Land.

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Local search ranking factors: What’s working in 2017 [Podcast]

In our new episode, we chat with Darren Shaw about the just-released Local Search Ranking Factors survey and discuss what marketers need to know about local SEO in 2017. The post Local search ranking factors: What’s working in 2017 [Podcast] appeared first on Search Engine Land.

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5 ways SEO and PR should be working together

When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. Columnist Erin Everhart explains how these two teams can combine forces to benefit each other and the business as a whole. The post 5 ways SEO and PR should be working together appeared first on Search Engine…

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Avoid Hurdles When Working With Multiple Agencies

Columnist Pauline Jakober discusses how to work through common issues that arise when clients employ multiple agencies. The post Avoid Hurdles When Working With Multiple Agencies appeared first on Search Engine Land.

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EU Says Process For Reviewing Right To Be Forgotten Appeals Is Working

Of the nearly 2,000 complaints reviewed so far, the EU found the majority of denied RTBF requests were justified. The post EU Says Process For Reviewing Right To Be Forgotten Appeals Is Working appeared first on Search Engine Land.

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