Search incrementality: How paid and organic work together for better performance

Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. At SMX Next, Jonathan Kagan shared how organic and paid can overdeliver together and how to evaluate paid search incrementality.

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Video: Matt Cutts, former head of Google web spam, on his days at Google, current work at US Digital Services

An old industry colleague and friend in the White House is working to improve government websites — and is hiring.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing