Google to further dilute exact match in AdWords; will ignore word order & function words

Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords. The post Google to further dilute exact match in AdWords; will ignore word order & function words appeared first on Search Engine Land.

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Google’s latest Now on Tap update shows more info for selected words & photos

The Now on Tap Android feature works across all apps, displaying relevant information for selected words, phrases or photos. The post Google’s latest Now on Tap update shows more info for selected words & photos appeared first on Search Engine Land.

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Tumblr’s New GIF Search Engine Takes The Pain Out Of Having To Use Actual Words

Users now can easily search for GIFs indexed on Tumblr’s platform, with images automatically credited when placed in a post. The post Tumblr’s New GIF Search Engine Takes The Pain Out Of Having To Use Actual Words appeared first on Search Engine Land.

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