Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Pausing your campaigns may save some budget in the short term, but it’s likely to cost you more over the long haul.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The new option can cut down on developer support requests and takes users to the app homepage.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In a recent survey shared at SMX, C-Suite executives report sales and leads as top performance indicators for marketing teams.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Plus, leaked documents suggest Amazon is abusing its position in India.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
And, on February 1, 2022, Google Ads will be removing historical query data (collected before September 1, 2020) that no longer meets its privacy thresholds.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Lead form extensions are available for Google advertisers in Search, Video, and Discovery.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Unlike the old Panda or Penguin updates, Google core updates get refreshed data regularly.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Alternative media plan considerations for businesses participating in #StopHateForProfit.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing