A winning process yields winning results: Conversion optimization tips from SMX Advanced

Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced. The post A winning process yields winning results: Conversion optimization tips from SMX Advanced appeared first on Search Engine Land.

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Learn 3 proven methods for winning additional PPC budget from your clients

Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward — and that more budget is required to execute the plan. The post Learn 3 proven methods for winning additional PPC budget from your clients…

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SearchCap: Google fact checks, Ask.com privacy bug & SEO winning

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google fact checks, Ask.com privacy bug & SEO winning appeared first on Search Engine Land.

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10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing

Columnist Wesley Young shares insights from the latest LSA Local Media Tracking Study, advising marketers on local-mobile strategy for 2015. The post 10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing appeared first on Search Engine Land.

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SearchCap: Google Adds Hotel Info To City Searches, Winning Local Search & Yahoo’s Search Share Drops

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Adds Hotel Info To City Searches, Winning Local Search & Yahoo’s Search Share Drops appeared first on Search Engine Land.

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Who’s Really Winning The Search War?

Ask any search marketer what Google’s market share is, and they’ll likely say around 66%. That’s the stat comScore has long supplied. Contributor Eli Schwartz asks whether it’s really accurate, and conducts research to prove it. The post Who’s Really Winning The Search War? appeared first…

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