Google’s recent rebranding and new profile management options may be a sign that it’s improving features for multi-location brands, while driving adoption with SMBs via profile controls in Search and Maps.
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What do advertisers need to start thinking about now, and what are the underdog announcements from Google Performance Summit? The post With lots of unknowns, SEM experts weigh in on the biggest AdWords announcements of last week appeared first on Search Engine Land.
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Yahoo’s foray back into search advertising faces a mountain of challenges from of volume to functionality. Industry executives share their thoughts on Gemini’s trials, promise and future. The post Can Yahoo Gemini Succeed In Search? SEM Execs Weigh In appeared first on Search Engine Land.
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Last week, Google made new search waves when it rolled out updates to its local search algorithm. The “Pigeon” update (the name Search Engine Land gave it in absence of an official name from Google) aims to deliver improved local search results, with enhanced distance and location…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing