Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Making Your Website Evergreen, Bing Upgrades Safe Search & No More Credit Cards For Adwords Customers appeared first on Search Engine Land.
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As Google delves further into semantic search, our focus must shift from targeting keywords to answering questions. Columnist Barbara Starr shows how you can use structured data to help search engines understand your content. The post Understanding Question/Query Answering In Search & How It…
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Once you’ve fulfilled your website’s basic content needs, you’ll need to up the ante to stay competitive in search engines. Contributor Rachel Lindteigen shares some tips. The post Finding Hidden Content Opportunities For Your Local Website appeared first on Search Engine Land.
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We’ve come a long way from the “10 blue links” search results page. Columnist Trond Lyngbø outlines how to ensure you’re keeping up as SEO develops. The post Will Your Business (And Your Website) Adapt & Evolve With Google? appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Ability To Track “Website Call Conversions” In AdWords Today, Google launched a what’s likely to become a popular new feature…
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Today, Google launched a what’s likely to become a popular new feature for many AdWords advertisers. Website call conversions allow advertisers to track calls that occur after a user arrives on a web site from an ad click. A code snippet dynamically inserts a Google forwarding number on the…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing