Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Website audits, optimizing content for SEO & local search ranking factors appeared first on Search Engine Land.
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Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website. The post Relaunching your website? Don’t forget an SEO audit! appeared first on Search Engine Land.
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You’ve down everything right from an SEO standpoint, but your website has still dropped in rankings following a site migration. What gives? Contributor Dawn Anderson breaks down how Google determines page importance and allots crawl budget. The post Why crawl budget and URL scheduling might impact…
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Track calls from the phone number on your website with a couple of pieces of code. The post Setting up AdWords website call conversion tracking just got a bit easier appeared first on Search Engine Land.
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Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch. The post Help! I just launched a new website and my search rankings tanked! appeared first on Search Engine Land.
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Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done so. For those feeling intimidated by the prospect of switching to HTTPS, columnist Patrick Stox breaks down the process. The post HTTP to HTTPS: An SEO’s guide to securing a website appeared first…
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Small business owners often don’t know where to start when it comes to local link-building for SEO, so columnist Pratik Dholakiya shares his tips and suggestions. The post 6 strategies to build links for your small business website in 2016 appeared first on Search Engine Land.
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Ever wished you could track which keywords led to phone conversions? You can! Contributor George Aspland has been successfully using AdWords’ Website Call Conversion Tracking for almost a year now. Read on for his tips and insights. The post Google’s Website Call Conversion Tracking: Keyword Level…
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Will Google demote highly-trusted content that’s not mobile friendly, replacing it with less-trusted content that looks good on a smartphone? The post Mobilegeddon & Me: My 20-Year-Old Website Is About To Get Zapped By Google’s Mobile-Friendly Update appeared first on Search Engine Land.
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Web pages may not be meant to last forever, but I think that most web pages can do a lot better. Many pages and articles published today lack evergreen qualities, which means that in a few months or years, they will be old and useless. They will join the billions of other pages littering the…
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