Columnist Nathan Safran shares data and insights from a recent study conducted by Blue Nile Research that may change the way you think about keyword research. The post Research Reveals The Distinct Ways Users Search appeared first on Search Engine Land.
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Contributor Eli Schwartz recommends several ways to use Splunk, a tool which can help users derive actionable insights from server logs and other machine data. The post 7 Ways To Use Splunk For Technical SEO appeared first on Search Engine Land.
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Now you know you need to change your paid search creative to keep it fresh. Contributor Frederick Vallaeys shares tips from Boost Media’s CEO on the changes that will have a positive impact. The post 3 Proven Ways To Write Ads That Deliver More Conversions appeared first on Search Engine Land.
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Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to get started. The post 20 Ways B2B SEOs Can Leverage Schema.org Markup appeared first on Search Engine Land.
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No search volume? No problem! Columnist Pauline Jakober provides helpful tips for campaigns focused on low search volume, high conversion terms. The post 2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC appeared first on Search Engine Land.
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It’s Christmas Eve, time for all good boys and girls to be expecting Santa Claus to be bringing them gifts. But where is jolly old St. Nick on his journey? Once again, there are two major services tracking him: NORAD and Google. Below, our annual review of the tracking sites and methods of…
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New White Paper – The Email Remarketing Playbook: Shoppers spend significant amounts of time on your website, place items into the shopping cart and then disappear. More carts get abandoned then checked-out. Download this white paper and learn: The main reasons why shoppers abandon carts, why…
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New White Paper – The Email Remarketing Playbook: Shoppers spend significant amounts of time on your website, place items into the shopping cart and then disappear. More carts get abandoned then checked-out. Download this white paper and learn: The main reasons why shoppers abandon carts, why…
Please visit Search Engine Land for the full article.
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Search is changing. It is now more personal, more engaging, more interactive and more predictive. SERPs no longer display just 10 blue links — they have become more useful and more visually appealing across all device types. Semantic search is at the forefront of these changes, as evidenced…
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When we moved to agile marketing for our internal process, it changed the way we think. Instead of finding any resources that were available, we had dedicated teams that worked on a smaller number of clients. Instead of working against a 12-month marketing plan, we worked in 30-day Sprints to reach…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing