Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved client relationships. The post 4 ways to improve your value as a strategic SEO partner appeared first on Search Engine Land.
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Google Maps now lets users add, change, supplement and check the details for venues listed on Google Maps in a new way. The post Google Maps adds more ways to add or edit locations appeared first on Search Engine Land.
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Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it. The post AdWords’ new extra headline: 7 ways to make the most of it appeared first on Search Engine Land.
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You’ve worked hard to reach the top spot on Google — now you have to defend your position. Columnist Daniel Faggella provides his advice for staying on top. The post 5 ways to maintain your SEO ranking appeared first on Search Engine Land.
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When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. Columnist Erin Everhart explains how these two teams can combine forces to benefit each other and the business as a whole. The post 5 ways SEO and PR should be working together appeared first on Search Engine…
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Though white-hat tactics have changed over the years, link building remains one of the most important elements of SEO. Columnist Jayson DeMers takes a look back at the evolution of link building. The post 10 ways link building has changed over the last 10 years appeared first on Search Engine Land.
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You can uncover many potential SEO problems with a thorough crawl of the staging environment, but what if it’s not readily accessible? Columnist Glenn Gabe shares some tips. The post 5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO) appeared first on Search…
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Looking back at lessons learned last year and expected trends for this year, columnist Wesley Young cuts through the clutter and suggests ways to make your marketing strategy simpler, clearer and easier to execute. The post 10 Ways To Simplify Your Local Marketing Strategy In 2016 appeared first…
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Cost-per-click is a hugely important metric in AdWords. Columnist and Googler Matt Lawson dives deep into Google’s perspective on Average CPC. The post Four Ways To Stay On Top Of Average CPC appeared first on Search Engine Land.
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Looking for your next great content idea? Columnist Purna Virji suggests that the story you’re looking for could be right under your nose. The post 3 Ways To Turn Your Data Into Stories To Earn Authoritative Links appeared first on Search Engine Land.
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