SearchCap: Google Drive rebrands, visual and voice search, Amazon’s ad opportunities & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Ask the SMXpert – Optimizing for voice search & virtual assistants

SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms, stressed words and quality metrics when optimizing for voice search.

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Voice search & virtual assistants — SMX Advanced Session Recap

With over 420 million voice assistants sold, it’s clear that SEOs need to optimize their content for voice search. Contributor Eric Enge recaps the session and covers the opportunities and challenges voice search presents.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing