Get a better understanding of the types of visitors campaigns are driving in-store.
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The features, aimed at helping advertisers “work smarter and exceed your omnichannel goals,” were announced at SMX East.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social. The post Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits appeared first on…
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The company says thousands more advertisers will gain access to store visits data as a result of improved measurement techniques and machine learning-powered modeling. The post Google says it has now tracked 4 billion store visits from ads appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google rich cards, AdWords store visits & fake news appeared first on Search Engine Land.
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The company also released a compilation of insights on Black Friday mobile and in-store shopping behaviors. The post Google adds Store Visits data to AdWords distance & location reports ahead of Black Friday appeared first on Search Engine Land.
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Google says that it can deliver 99 percent location accuracy at 200 million stores globally. The post Google brings store visits to Google Display Network, debuts cross-device retargeting appeared first on Search Engine Land.
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Store visits measurement is now available to 1,000 advertisers in 11 countries. The post Google has measured 1 billion+ store visits from AdWords ads globally appeared first on Search Engine Land.
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Google released data earlier today on foot traffic patterns during the holiday shopping season. The data were collected from anonymous mobile users with location history enabled. These capabilities are part of Google’s broader Estimated Total Conversions effort to connect digital advertising…
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Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions. The post Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing