Combine location data and external trends to build diverse audience strategies [Video]

Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less reliable.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How location data can drive your marketing strategy during COVID [Video]

“If someone is out and about in the physical world right now, that alone is a signal that they are in-market,” said Foursquare CEO David Shim on Live with Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Common oversights that can impede Google from crawling your content [Video]

SEOs and developers shouldn’t over-engineer workarounds when basic, reliable solutions already exist, says Martin Splitt in this clip from Live with Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing