Most of us won’t weep about the death of broad match but we will miss the days of total match type control.
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This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant search queries.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
You knew it was coming. Here’s what’s changing.
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A look at 4 ways Google Ads Scripts can help restore control for some advertisers.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the query.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Mobile URLs, Bing Ads Variants & Bing iPhone App appeared first on Search Engine Land.
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Last year Google ticked off paid search professionals with the announcement that a true Exact Match will no longer exist. Next month, Bing will be following suit when close variants will be added to all campaigns. Additionally, big changes are afoot with negative terms, advertisers will need to…
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Bing Ads has already announced the switch to include close variants on Exact Match and Broad Match Modifier keywords. Now Phrase Match keywords will also get the close variants treatment. With close variants, ads trigger on search queries that closely resemble the keyword — plurals,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing