Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives. The post Integrate lifetime value to benefit a customer-led SEO strategy appeared first on Search Engine Land.
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In this white paper from Zaius, you’ll learn all about why customer lifetime value is critical, but underutilized. For most B2C marketers, customer lifetime value is used as an input to determine how much is reasonable to spend to acquire a new customer. But for the top-performing B2C…
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The always-on, multiple-device consumer has changed all the rules of customer engagement. The customer journey is no longer a well-defined path, as consumers and buyers complete most of their journeys before making a purchase. How can brands create the best experience to capture today’s new…
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Need another way to express the value of SEO? Columnist Clay Cazier details a way to assign value that a PPC-minded manager will appreciate. The post Calculating the value of organic traffic appeared first on Search Engine Land.
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Google’s “Store Visits” metric is handy for calculating offline conversions attributed to paid clicks, but it doesn’t tell the whole story. For paid search marketers tasked with attribution modeling, columnist Andy Taylor takes a look at how various factors can impact offline conversions. The post…
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Key landing pages not performing as well as you’d hoped? Check out columnist Tom Demers’ helpful guide to getting the most out of your best content. The post Squeezing More Value Out Of Your Most Important SEO Landing Pages appeared first on Search Engine Land.
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May indicate a new way of highlighting items on sale in product listing ads. The post Google Testing “Value Alert” Notice In Google Shopping Ads appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords Value Alerts, Google Crawl AJAX & Google Reading Level Dropped appeared first on Search Engine Land.
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When it comes to marketing activities, SEO is often the first thing on the chopping block when budget cuts come around. Here’s how to avoid the axe. The post Communicating SEO’s Value To Clients And C-Level Execs appeared first on Search Engine Land.
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Having a tough time communicating the value of SEO to your C-Suite? Erin Everhart provides some tips on how to tackle this common issue. The post How To Prove The Value Of SEO Without Drowning In Data appeared first on Search Engine Land.
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