Looks like Google has taken action on mobile sites that trick users into being redirected to an unwanted web site from the mobile search results page. If your site received a manual action, read this. The post Updated: Google penalizes mobile sites using sneaky redirects appeared first on Search…
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Wondering how your television ads are impacting search? Columnist Andrew Ruegger shares his method for gleaning these insights. The post Using Search Data To Explain Media Impact appeared first on Search Engine Land.
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With the holidays quickly approaching, what better time than the present to look for ways to increase foot traffic to your stores? Columnist Amy Bishop shows how to leverage geography & intent, audiences and your web experience to drive more in-store traffic. The post Using Paid Search To…
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A couple of years ago, Google created a program in the mold of the Yelp Elite Squad called City Experts. It was intended to accelerate the acquisition of “high-quality” local business reviews. The name of the program was changed in January of this year to Local Guides. The original…
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Now that Facebook’s Universal Search includes public posts, columnist Wesley Young takes a look at the pros and cons of using Facebook for Local Search. The post 6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate appeared first on Search Engine Land.
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Is it worth it to use negative keyword lists? Columnist Carrie Albright shares her thoughts, plus an example that saved one client big-time. The post How I Saved $ 1M Using Negative Keyword Lists appeared first on Search Engine Land.
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Google announced a new ranking boost for App Indexing, as well as a new iOS indexing protocol and Search Console features. The post Google Adds Additional Ranking Boost For Using App Indexing API appeared first on Search Engine Land.
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Having large quantities of data at our fingertips is great, but having the relevant bits automatically delivered to us is even better. Columnist Ben Goodsell shows how to configure Google Analytics to automatically alert you to significant organic traffic changes. The post Proactive Alerts For SEO…
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While popular, an Alpha Beta campaign structure can be cumbersome to maintain — so columnist Russell Savage created AdWords scripts to help make this campaign management style more efficient and less labor-intensive. The post Automate Alpha Beta Campaign Structure Using AdWords Scripts appeared…
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It’s a very safe bet that Google has invested hundreds of millions of dollars into Google Maps and Street View. While many people regard Street View as eye candy, it has actually served a more important function: capturing real-world geo-data for Google Maps. Now Apple appears to following in…
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