Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship between paid search and TV advertising. The post Using search marketing to amplify TV buys: SMX East 2016 appeared first on Search Engine Land.
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Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results. The post Up close at SMX: Using paid search and social together appeared first on Search Engine Land.
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Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them. The post Should you still be using an SEO enterprise…
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Columnist Patrick Stox believes that fixing historical redirects is often an easy way to achieve some quick wins, and this column shows you how to do just that using the Wayback Machine CDX Server API. The post Fixing historical redirects using Wayback Machine APIs appeared first on Search Engine…
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Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture — like Pokémon Go — to drive SERP positioning and a presence in the local digital ecosystem. The post Using popular culture to drive local positioning appeared first on Search Engine…
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Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture — like Pokémon Go — to drive SERP positioning and a presence in the local digital ecosystem. The post Using popular culture to drive local positioning appeared first on Search Engine…
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Columnist Julie Joyce gives us examples of how she uses spark files for content creation ideas that can lead to more links. The post Using spark files for content creation appeared first on Search Engine Land.
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Looking to automate aspects of your PPC campaigns? Columnist Jeff Baum discusses how to define your automation requirements and choose the right kind of technology. The post Using automation to execute PPC strategy appeared first on Search Engine Land.
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Columnist Amy Bishop shares details from a session at SMX Advanced in which panelists discussed how to best collaborate with cross-functional teams to build integrated paid search and paid social strategies. The post SMX Advanced recap: Using Paid Search & Social Together to Deliver the…
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Authorship is now officially and completely dead. Gary Illyes from Google said authorship is not used at all at Google anymore. The post Google has stopped using authorship completely, even for in-depth articles appeared first on Search Engine Land.
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