The ultimate guide to using Bing Webmaster Tools – Part 2

In Part 2 of this series on Bing Webmaster Tools, contributor and Bing Chief Evangelist Christi Olson reviews four BWT sections: My Sites, Dashboards, Configure My Site and Reports & Data.

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Action needed if you’re using adsenseformobileapps.com to exclude apps from Google Display campaigns

It’s still possible to keep Display ads from showing on apps, and there are many ways to fine-tune app targeting.

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The ultimate guide to using Bing Webmaster Tools — Part 1

Contributor and Bing Chief Evangelist Christi Olson kicks off a multipart series on Bing webmaster tools. If you are new to Bing’s webmaster toolset, this detailed guide will get you started and on your way to better rankings on Bing.

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AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pages

Advertisers using third-party click measurement systems need to prepare for parallel tracking. AdWords will automatically redirect some HTTP ad clicks to HTTPS landing pages. Please visit Search Engine Land for the full article.

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Beating remarketing addiction and testing for incremental value using Google Analytics

Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. Please visit Search Engine Land for the full article.

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Google: Using non-English URLs for non-English websites is fine

In Google’s latest SEO snippets video series, Google’s John Mueller talked about non-English URLs and SEO. The post Google: Using non-English URLs for non-English websites is fine appeared first on Search Engine Land.

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Stop! Think twice before using nofollow attributes on your website

Using page-level nofollow attributes? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links if you have to use them at all. The post Stop! Think twice before using nofollow attributes on your website appeared first on Search Engine Land.

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Invest in a killer PPC campaign by using these smart budget strategies

Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to your PPC campaigns and helps make them a success. The post Invest in a killer PPC campaign by using these smart budget strategies appeared first on Search Engine Land.

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Google officially stops using DMOZ for source of search results snippets

With that, you no longer need to worry about using the NOODP directive to prevent Google from using your DMOZ description. The post Google officially stops using DMOZ for source of search results snippets appeared first on Search Engine Land.

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