A couple of years ago, Google created a program in the mold of the Yelp Elite Squad called City Experts. It was intended to accelerate the acquisition of “high-quality” local business reviews. The name of the program was changed in January of this year to Local Guides. The original…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: User Science Behind Long-Form Content, Bid Boosting On Bing & Google’s Customer Match appeared first on Search Engine Land.
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Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, providing compelling evidence that this type of content not only gets read, but also ranks and converts well. The post The SEO And User Science Behind Long-Form Content appeared first on Search…
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Check out the fancy new look Google is rolling out for app results in the mobile search results interface. The post Google Mobile Has A New App Search Results User Interface appeared first on Search Engine Land.
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How to manage your ad settings on Google. The post Google Updates User Ads Settings When Signed In Or Out appeared first on Search Engine Land.
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Etsy has more than 30 million items for sale from more than one million sellers globally. There are no SKUs and most of the data is unstructured, creating a messy and massive discovery challenge for both Etsy and its users. Accordingly the company is today rolling out more sophisticated search…
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User experience has become increasingly important as a ranking factor in search, but how can you measure something that’s seemingly so subjective? Columnist Eric Enge offers up his method. The post How The 100 User Model Can Change Your Approach To On-Page SEO appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Search Serving Drink Recipes, Bing’s Taking User Suggestions & An AdWords App For Android appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google On Link Building, Mobile User Interface Tests & Local SEO appeared first on Search Engine Land.
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Are you letting your users down by focusing too much on attracting links? Columnist Julie Joyce suggests a mode of thinking to help you link more naturally. The post To Create Useful Links, Think Like A User, Not A Content Producer appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing