The free, third-party tool can help you better understand how competitor behavior has changed over time.
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Understanding what Google chooses to present can help in assessing the types of searcher intent you can address with your content.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
New “link context” visualizes where the link appears on the page, the surrounding text and associated link density.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
This doesn’t mean all featured snippets need to be new and fresh, it just means when the answer needs fresh content – Google will want to find fresh results.
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Just a few modest improvements would make Home and Home Hub more effective for local search.
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As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3 tactics to take on the competition by using smart and useful content.
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Hints of more improvements to come. The post Bing Ads apps keep getting more useful, now with bulk editing appeared first on Search Engine Land.
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In addition to new Products columns, inventory data comes to the Products group tab, and Reports Editor gets Shopping attributes. The post Google makes AdWords Products tab more useful for Shopping campaigns appeared first on Search Engine Land.
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When Google’s head of webspam, Matt Cutts, kicked off 2014 by denouncing guest blogging as a link building strategy, link builders knew they were going to be in for an interesting year. And indeed they were right. We saw major brands like Expedia and eBay get hit with manual penalties, and…
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Are you letting your users down by focusing too much on attracting links? Columnist Julie Joyce suggests a mode of thinking to help you link more naturally. The post To Create Useful Links, Think Like A User, Not A Content Producer appeared first on Search Engine Land.
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