Here’s how I used Python to build a regression model using an e-commerce dataset

If you want to advance your data science skill set, Python can be a valuable tool for SEOs to generate deep data insights to help your brand.

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Search used when brands are unknown, but it’s direct navigation for existing customers

A new survey from Yext explores what content sources are more trusted and what’s at stake in not paying enough attention to third party platforms.

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Facebook ads aren’t what they used to be, so it’s time for smarter social ad buying

In a flooded social landscape, Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and prioritize high-quality creative.

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Law firm that used contest to solicit Google reviews sees all but one disappear

Incentivizing reviews individually or ‘in bulk’ is a bad idea. The post Law firm that used contest to solicit Google reviews sees all but one disappear appeared first on Search Engine Land.

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Google App for Android gets a refresh with new shortcuts to frequently used features

Shortcuts to widgets for Weather, Nearby Restaurants, My Events and more appear at top of Google Now home screen. The post Google App for Android gets a refresh with new shortcuts to frequently used features appeared first on Search Engine Land.

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