YouTube ‘Video Reach’ campaigns let advertisers upload multiple videos for single campaign

Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns.

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Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting

Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built with first-party data. The post Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting appeared first on Search Engine…

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