Launched Monday, the new ad unit has a campaign life of 24 hours and is designed to align brands with the most popular and relevant trends of the day.
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Car rentals is Google Ads’ latest travel services advertising initiative.
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The Promoted Answers unit has the same targeting options as the platform’s other ad formats.
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Here’s how you can join Google’s experiment to show offers at the top of the search results for Black Friday and Cyber Monday deals.
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Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions. The post Unit economics: The foundation of a good SEM campaign appeared first on Search Engine Land.
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