At Google’s Search On event, the company previewed ways its MUM technology may change how users search.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Advertisers can continue monitoring FLoC or its new replacement and experiment with it so they’re ready to make the most of it the day 3rd party cookies stop working.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Write for the user, don’t get bogged down in keywords – it is all about searcher intent.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Jennifer Slegg explains the most important themes for brands.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search marketers should stay vigilant for redirects on referrer click reports as there is more to a click than meets the eye.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Get the full backstory of the algorithm’s evolution and how BERT has improved human language understanding for machines.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Spend time researching “Know,” Do” and “Go” queries so you can create content that puts you in front of the consumer at all stages of their purchasing cycle.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search engines are getting more sophisticated at measuring how well a page matches intent so here are some tips on how to build a better strategy for it.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing