Professional service ads stay consistent with Microsoft Advertising’s formula for vertical-specific formats, leveraging feed data and automation to match offers to searches.
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In addition to the URL type, you can now use the ImageObject type.
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This can lead to Search Console showing you everything is fine but in reality, some of your desktop pages may not be indexed.
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Starting next year, App campaigns for engagement may also include a custom prompt for users in Search.
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Most of us won’t weep about the death of broad match but we will miss the days of total match type control.
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A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions.
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PPC pros can now leverage new ad formats like RSAs to further boost auction-time relevance.
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The latest exact match update from Google looks promising for search marketers hoping to capture more relevant traffic but hesitant to switch away from phrase or broad match keywords.
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Campaigns are optimized to the campaign conversion goal, and ads can run on Search, YouTube, Gmail and the Display Network. The post Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type appeared first on Search Engine Land.
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Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad match options. The post Phrase, broad, or broad match modifier: After exact, what’s the next best match type? appeared first on Search Engine Land.
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