Data suggests that informational content pages do indeed help rank better for search queries with commercial intent.
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Unlike other online retailers, 67 percent of Amazon customers trust the company to protect their privacy and personal data.
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The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance — but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time. The post Micro-wins: The true secret to…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Obama’s planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers. The post Google’s “One True Answer” problem — when featured snippets go bad appeared first on Search Engine…
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How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search spending or any other external factors? Columnist Chris Liversidge lays out a step-by-step process for reaching a reliable ROI calculation. The post True performance baselines & ROI…
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Columnist Garrett French explains how local businesses can improve their online visibility by becoming a part of the local ecosystem, both online and off. The post Local marketing: What is the true local web? appeared first on Search Engine Land.
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After reading the news yesterday that Bing Ads has made a change to its Editorial Guidelines prohibiting third-party sellers from appearing as an original brand, I noticed this notation in the change log from November: We have removed the restriction on use of exclamation points in ad titles from…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing