Video: A chat with Greg Sterling, longtime writer on mobile, local and search technology trends for Search Engine Land

Enjoy the chat I had with Greg Sterling about his background as a lawyer and his journey as a search industry expert.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Prime Day halo effect and 6 other trends to watch for back-to-school search marketing

Here are some results of Prime Day’s impact in the Google search channel, what they mean for the coming weeks and other major trends on the back-to-school season and beyond.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Heard from Google, the biggest trends impacting PPC are privacy and automation

The bottom line on privacy is that user trust and business data involving customers must be shared with care as third-party tools gain importance with different search engines.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing