Campaign creation, search trends and performance insights explanations arrive on Google Ads mobile app

The new mobile app features can be used to identify emerging trends and act on them from anywhere.

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SERP trends of the rich and featured: Top tactics for content resilience in a dynamic search landscape

There is no single tactic that works in isolation. The SERP is so highly dynamic at the moment, that aiming for, or banking on a single part of the SERP is likely to leave you vulnerable to traffic disruption if/when things evolve.

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