Tag Archives: Transparency

TikTok’s brand safety center consolidates transparency updates, announcements and partnerships

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As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options.

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How much does Google’s new search term filtering affect ad spend transparency? Here’s how to find out

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This script will show you the daily percentage of clicks going to search terms that Google doesn’t report.

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SearchCap: It’s all about Google today–political ad transparency report, local packs, featured snippets launched & more

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Google’s political ad transparency report & library offers more accountability around election ads

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Announced in May, Google’s political ad transparency report and the accompanying political ad library are now available.

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The importance of transparency and understanding risk in link building

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Are you looking to hire a link-building company? Contributor Julie Joyce recommends reviewing search engine guidelines before talking to service providers so you know which questions to ask and when to walk away.

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