Marketers should check with click tracking providers to ensure data continuity.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
It was an honor and privilege to interview Danny Sullivan, someone I have worked closely with at this site for about 15 years.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Tick tock, we’re in the final countdown before the big transition from traditional product listing ad (PLA) campaigns to Shopping Campaigns in Google AdWords at the end of the month. Considering PLAs now can account for 40 percent or more of a merchant’s paid search traffic, getting the…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
With Shopping Campaigns becoming the default campaign type for running Product Listing Ads on Google by the end of August, the search giant has issued a best practices whitepaper to help marketers make the transition. The main points the paper dives into are product feed optimization and updates,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing