With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch searchers when they’re ready to buy.
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The new capabilities help developers and further Google’s cross-platform Assistant strategy.
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Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking. The post Attributing Retail Store Transactions To Online Clicks At Keyword Level appeared first on Search Engine Land.
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