Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits

According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social. The post Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits appeared first on…

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Auditing customer reviews for organic traffic growth without losing speed or attracting penalties

Looking for ways to beef up retailer product pages? Contributor Karen Bone points out five common areas of untapped value in your customer reviews that can drive organic traffic. The post Auditing customer reviews for organic traffic growth without losing speed or attracting penalties appeared…

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A site migration SEO checklist: Don’t lose traffic

Planning a site migration? Columnist Pratik Dholakiya’s helpful guide will ensure that you cover all the SEO bases to make the transition as smooth as possible. The post A site migration SEO checklist: Don’t lose traffic appeared first on Search Engine Land.

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SearchCap: AdWords optimization, SEO on Twitter & organic traffic

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords optimization, SEO on Twitter & organic traffic appeared first on Search Engine Land.

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SearchCap: AdWords optimization, SEO on Twitter & organic traffic

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords optimization, SEO on Twitter & organic traffic appeared first on Search Engine Land.

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Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free

Despite less traffic, paid subscriber conversion said to be up fourfold. The post Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free appeared first on Search Engine Land.

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Google Maps ad traffic steadily growing

Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device. The post Google Maps ad traffic steadily growing appeared first on Search Engine Land.

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SearchCap: Local SEO, traffic declines & AdWords competition

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local SEO, traffic declines & AdWords competition appeared first on Search Engine Land.

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Organic traffic & link building for small businesses

Link building is often one of the most challenging digital marketing tasks for small businesses. In this helpful how-to, columnist Marcus Miller explores how link building works today and what small businesses can do to get started. The post Organic traffic & link building for small businesses…

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