Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic

Site Visit Optimization may offer more efficiency, while Aggregated Measurement could improve attribution.

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New research shows Google serves almost half of all ad traffic on fake news sites

New data indicates that unless advertisers are paying careful attention to their exclusion lists, there’s a chance that ads could be showing up next to fake news online.

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How SEOs can create a free server log dashboard to better understand incoming traffic to your website

This step-by-step guide will help SEOs harness powerful visualizations with log files utlizing free tools.

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