Ads (usually) will no longer be re-set and sent back to editorial review when tracking criteria change. The post Official: Google AdWords Rolls Out “Upgraded URLs” For Tracking Parameters appeared first on Search Engine Land.
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Mobile search exploded in 2014, and next year it is promising to be even bigger. So what’s ahead in 2015? Join us for this December 9th Digital Marketing Depot webcast to learn what the growth of mobile search will mean for your business in 2015. John Lee of Clix Marketing and Jason Wells…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Growing Your Business With Customer Reviews – October 30 Webcast Learn how capitalizing on the insights from customer reviews can increase search traffic…
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Digital Marketing Depot presents “Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World” on Tuesday October 7 at 1 PM EDT. This webcast covers how local search advertising today requires you to track, score, route, and manage calls the same way you do…
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Digital Marketing Depot presents “Why Traditional Call Tracking Is No Longer Relevant: Emerging Trends for Call Tracking in 2014″ on Tuesday, August 12th at 1 PM EDT. Carlton van Putten from ContactPoint will share emerging trends for call tracking in 2014. He wíll explain why…
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Ask any SEO what the most difficult, confounding and valuable part of optimization is, and you’ll invariably get a consensus: link building. Even the term “link building” has become so controversial that many marketers are shying away from it in favor of “content…
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There’s a report this morning that Google is close to buying satellite imaging company SkyBox. The purchase price is put at roughly $ 1 billion. The deal has yet to be confirmed. The article conjectures that Google wants the company for two potential reasons: More imagery for consumer maps…
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It’s official. NORAD Tracks Santa, the annual Santa tracking effort run by the joint US-Canadian air defense organization, will be using Microsoft’s Bing for the second year to map Santa’s route. But will Google be mapping Santa on a different route, as happened when it ran its…
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Recently, I’ve been helping more companies in the local vertical; and for many of them, the ultimate goal of buying search ads is to get a phone call from a new prospect. Tracking these types of offline conversions has always been complicated, and I have to admit that one of the product areas…
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