Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Search Console Updates, App Install Tracking & Knowledge Graph API appeared first on Search Engine Land.
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Smart Goals harness aggregated conversion data from Google Analytics-enabled sites for advertisers that don’t have another way to track and optimize for conversions. The post Google Launches Smart Goals For Advertisers That Don’t Have Conversion Tracking appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Update, Santa Tracking & Yahoo Top Searches appeared first on Search Engine Land.
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The update makes for a more intuitive implementation. Current Universal Event Tracking users should review all feature updates. The post Bing Ads Updates UET Conversion Tracking: Clearer Set-Up, More Features appeared first on Search Engine Land.
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Ever wished you could track which keywords led to phone conversions? You can! Contributor George Aspland has been successfully using AdWords’ Website Call Conversion Tracking for almost a year now. Read on for his tips and insights. The post Google’s Website Call Conversion Tracking: Keyword Level…
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In its biggest expansion since 2012, Google trends rolled out a number of new updates today, including real-time data and a redesigned homepage. The post Google Trends Now Tracking YouTube & Google News To Identify Trending Topics In Real-Time appeared first on Search Engine Land.
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Download this white paper to find out how to determine which search keywords and ads drive calls. Learn how you can use call tracking data to optimize bidding, generate more calls and sales, and cut wasted spend. The post SPONSOR MESSAGE: Guide to Call Tracking for Local Search appeared first on…
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Does call tracking harm local SEO? The answer is a resounding no. This 30-page guide to SEO and call tracking outlines 7 ways to implement call tracking without harming SEO and explains how not to use call tracking. Get your copy now. The post SPONSOR MESSAGE: The Authoritative Guide to Call…
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So, the developer didn’t implement your AdWords tracking code properly. What can you do? Columnist Pauline Jakober shares her advice. The post Troubleshooting AdWords Conversion Tracking For Non-Techies appeared first on Search Engine Land.
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Over the past year, Google has greatly improved its ability to track user locations at ever more granular levels. Columnist Andy Taylor discusses why this is great news for both Google and advertisers. The post Google’s Steady Gains In Paid Search Location Tracking A Win-Win appeared first on…
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