A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns. The post Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update appeared first on Search Engine Land.
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Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong. The post The problem with obsessive rank tracking appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO periodic table, Google updates & rank tracking appeared first on Search Engine Land.
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Heard about the new partnership between Yext and Uber? Columnist Lydia Jorden explains its implications for tracking return on investment for local search. The post Local SEO now has an organic ROI tracking method appeared first on Search Engine Land.
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Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI. The post Why call tracking helps improve PPC lead generation account performance appeared first on Search Engine Land.
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Track calls from the phone number on your website with a couple of pieces of code. The post Setting up AdWords website call conversion tracking just got a bit easier appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords call tracking, SEO failures, & SERP tools appeared first on Search Engine Land.
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The paradoxical findings suggest many SMBs are making assumptions about marketing effectiveness without actually measuring. The post Survey: Local search marketing top channel for SMBs, but many not tracking ROI appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google black & blue links, voice search tracking & Bing Twitter results appeared first on Search Engine Land.
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US consumers will make more than 100 billion mobile calls to businesses this year. Nearly two out of three consumers say it’s very — or extremely — important to be able to call a business during their purchase journey. Call tracking and analytics have become a marketing technology…
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